Disclaimer:
All creative work submitted to the Crowbar Awards is speculative and created for educational purposes only. The brands, logos, and trademarks referenced are the property of their respective owners. Their inclusion does not imply sponsorship, endorsement, partnership, or affiliation with the Crowbar Awards. If a brand wishes to be removed from any materials, please contact us at geno@breakenterpod.com, and we will make adjustments promptly.
Target singles who think combo products look bad—show them Dr. Bronner’s 18-in-1 Soap is the effortless way to look good.
Y4
Q2
Show up for this generation not with glitter, but with grit and compassion. Position Dollar Tree as the brand that gets it… Be the practical fix in a season full of pressure.
Y4
Q1
Show Gen Alpha and Z that language learning isn’t about fluency or resumes—it’s about unlocking jokes, nuances, and cultural codes that spark richer connections.
Y3
Q3
How do we change the perception of Ohio from "just another state" to a top choice for living and exploring?
Y3
Q2
Bring back the love for the big screen. Remind your audience of the thrill, magic, and shared memories only AMC can deliver.
Y3
Q1
Inspire the audience to embrace nostalgia as a source of comfort and connection. Position Polaroid as a brand that celebrates the past while empowering new memories, encouraging meaningful moments and everyday beauty.
Y2
Q3
MAKE millennial parents view Tony's Chocolonely as the perfect solution to their treat dilemma. Tony's Chocolonely is a delicious, high-quality chocolate that is also ethically sourced.
Y2
Q2
EMILY CHIU
CATHERINE BUTLER
SARA KELLY
CHARLIE GOLDMAN
CLAIRE HARTEMINK
NORA SHARAF
TONY SAUCEDO
ALLIE VAN ROSSEM
MAGGIE DOBRA
Change the perception of no & low alcoholic beverages from only being for those practicing sobriety to the key to unlocking a newer version of themselves.
y2
Q1
Make people View Youtube TV as the no brainer when it comes to live TV.
Q4
Make people view the Amtrak rail system as a way to enjoy travel, have a positive impact on the environment, and reach incredible destinations across the U.S.
Q3
ESTABLISH MICROSOFT’S BING AS THE UNDISPUTED POUND FOR CHAMPION OF GENERATIVE AL IN TEH MINDS OF THE CONSUMERS
Q2
bLUE CROWBAR
Hannah Biddlecome
Maxwell Israels
Alexis Delk-Dagostino
Special Thanks to Alexis Bradley
GOLD CROWBAR
Luoran Chen
sILVER CROWBAR
Liam Maves
Milo Schwartz
Aidan Filner
bRONZE CROWBAR
Dongyi (Sarah) Hao
Minki Kim
Andrew Pruim
We asked you to fix the perception of Dasani Water. Here are the campaigns that broke through.
Q1
bLUE CROWBAR
Austin Lozano
Sam Hamerski
Jamie Chihuan
GOLD CROWBAR
Stephanie Kung
Simon Yu
sILVER CROWBAR
John Ratkowiak
the shortlist
bRONZE CROWBAR
Stephanie Gerschwer
Allison Scherger
Blythe Broadbin
